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Topic Presenter Company From Construct to Structure: Information Architecture from Mental Models Peter Merholz, Indi Young Adaptive Path Net Words: How Great Copy Can Transform the Online Experience for Your Customers and Your Company Nick Usborne Simplicity in Information Architecture Design: How to Design a Simple Yet Robust Information Architecture Gerry McGovern Submit Now: Designing Persuasive Web Sites Andrew Chak Taking Control Back from the Inmates: Using Goal-Directed Design to Create Cool Stuff Kim Goodwin Cooper

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